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Making Innovation Work: How to Manage It, Measure It, and Profit from It

Making Innovation Work: How to Manage It, Measure It, and Profit from ItAuthors: Tony Davila, Marc J. Epstein, Robert Shelton
Publisher: Pearson Prentice Hall
Category: Book

List Price: $39.99
Buy Used: $5.39
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New (51) Used (59) Collectible (1) from $5.39

Seller: lucrecia20
Sales Rank: 212,518

Media: Hardcover
Edition: 1
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.5 x 6 x 1.2

ISBN: 0131497863
Dewey Decimal Number: 658.4063
EAN: 9780131497863
ASIN: 0131497863

Publication Date: August 1, 2005
Availability: Usually ships in 1-2 business days
Condition: *** READ CAREFULLY BEFORE PURCHASE IT *** The book is in ACCEPTABLE condition; The Hardcover is intact, Dustcover show signs of wear (some creasing, some scratches); The pages INCLUDE writing, underline; The spine remains undamaged/tight and will be send as soon as possible on normal business days.

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Product Description
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.



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