| Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation |  | Author: Frans Johansson
Publisher: Harvard Business Review Press
Category: Book
List Price: $22.00
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Seller: gr8lakesbooks1
Sales Rank: 50,101
Media: Paperback
Edition: First Trade Paper Edition
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 8.2 x 5.6 x 0.6
ISBN: 1422102823
Dewey Decimal Number: 658.4063
EAN: 9781422102824
ASIN: 1422102823
Publication Date: October 1, 2006
Availability: Usually ships in 1-2 business days
Condition: Used - Good
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Product Description
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
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